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The
Evolution Of The Business Card
Businessmen
first used their business cards as marks of distinction and
thus introduced the first modifications in their design.
Later, as the growing demand for business cards boosted the
development of polygraphic industry, more and more sophisticated
business card design patterns appeared. It was greatly helped,
too, by that category of clients for whom the more expensive
and fanciful the business card was the better.
On the other hand, there appeared an ever-growing social group of private
entrepreneurs who had a constant need to exchange their contact information.
These pragmatic people did not wait for the polygrpahic industry to turn
to their needs and started to print out their own cheaper business cards
to give them at presentations, exhibitions etc.
In the modern era business card design, with its developed clear professional
conventions, you can still detect the two conflicting approaches, the fanciful
and the functional one. Of course finding the perfect balance of a striking
design coupled with accurate and pertinent information is the ultimate goal
for your Full Color Business Cards and Liquid-Print.com
is here to make that process easy.
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Liquid-Print.com
FULL
COLOR BOOKMARKS
You are in
total control when designing your own
Professional Bookmarks in full color from
Liquid-Print.com
You can create
your own design online or upload an existing design.
Just click
below and follow the simple instructions in our online design
center:
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4/4
Full Color Front
Full Color Back
4/1
Full Color Front
Black Back
4/0
Full Color Front
White Back
Print your business
cards, letterheads, envelopes,
brochures, postcards, and greeting card
Upload
own your business card, stationery, brochures, postcards, and greeting cards
designs
500 1000 business
cards for just $75.00
(4/0 full color) with free glossy UV coat
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CUSTOM
BOOKMARK DESIGNS
Bookmarks present a unique and professional image for your company... and
our bookmarks represent excellent quality at low prices. We provide a Custom
Design Service for those clients who may want to take there image to the
next level. For a Custom Bookmark Design occassions contact us at info@liquid-print.com
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A Little History About Bookmarks
The need for some device to mark
the place in a book was recognised at an early date. In
1584 Queen Elizabeth was presented with a fringed silk bookmarker
by Christopher Barker who had acquired a patent as Queen's
Printer in 1577 which gave him the sole right to print the
Bible. He was also a draper: hence the silk for the bookmarker.
The British and Foreign Bible Society owns a bookmarker with
plaited silk cords, silver knots and silk tassels which appears
to have been made for use in a bible of 1632.
The common type of bookmarker in the eighteenth and
early nineteenth centuries consisted of a narrow silk ribbon,
seldom more than a centimetre in width, bound into the book
at the top of the spine and just long enough to project below
the lower edge of the page. These were quite common by about
1800 and many well-bound books were equipped in this way until
World War I when their use declined. They are still used occasionally,
however, especially in reference books.
The first detached and therefore
collectable bookmarkers began to appear in the 1850s.
One of the first references to these is found in Mary Russell Mitford's Recollections
of a Literary Life (1852): "I had no marker and the richly bound volume
closed as if instinctively."
Note the abbreviation of 'bookmarker' to 'marker'. The modern abbreviation
is usually 'bookmark'.
Advertisements for various products combined on a bookmark. This
type of bookmark was rather common among the earliest bookmarks made of card
thick card 105 x 70 mm
By the 1860's attractive machine-woven
markers were being manufactured, mainly in Coventry, the centre
of the silk-ribbon industry. One of the earliest was produced
by J.&J. Cash to mark the death of the Prince Consort in
1861. Thomas Stevens of Coventry soon became pre-eminent in the
field and claimed to have nine hundred different designs.
Bookmarks produced by Thomas Stevens are called Stevengraphs.
Stevengraphs first appeared around 1862. Woven silk bookmarks
were very appreciated gifts in Victorian days and Stevens seemed
to make one for every occasion and celebration.
All of the gifts which haven
bestows, there is one above all measure, and that's a friend
midst all our woes, a friend is a found treasure To thee
I give that sacred name, for thou art such to me,
and ever proudly will I claim to be a friend to thee.
Most
nineteenth-century bookmarks
were intended for
use in bibles and prayer books and were made of ribbon or woven
silk. By the 1880's the production of woven silk markers was declining and
printed markers made of stiff paper or card began to appear
in significant numbers. This development paralleled the wider availability
of books themselves, and the range of avaible bookmarkers soon expanded
dramatically.
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