The Evolution Of The Business Card
Businessmen first used their business cards as marks of distinction and thus introduced the first modifications in their design. Later, as the growing demand for business cards boosted the development of polygraphic industry, more and more sophisticated business card design patterns appeared. It was greatly helped, too, by that category of clients for whom the more expensive and fanciful the business card was the better.

On the other hand, there appeared an ever-growing social group of private entrepreneurs who had a constant need to exchange their contact information. These pragmatic people did not wait for the polygrpahic industry to turn to their needs and started to print out their own cheaper business cards to give them at presentations, exhibitions etc.

In the modern era business card design, with its developed clear professional conventions, you can still detect the two conflicting approaches, the fanciful and the functional one. Of course finding the perfect balance of a striking design coupled with accurate and pertinent information is the ultimate goal for your Full Color Business Cards and Liquid-Print.com
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History of Business Cards

Business Card Tips

DesignTips

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4/0		4/1		4/4
500 Business Cards	$85.00	500 Business Cards	$90.00	500 Business Cards	$95.00
1,000 Business Cards	$85.00	1,000 Business Cards	$90.00	1,000 Business Cards	$95.00
2,000 Business Cards	$125.00	2,000 Business Cards	$135.00	2,000 Business Cards	$135.00
2,500 Business Cards	$145.00	2,500 Business Cards	$155.00	2,500 Business Cards	$155.00
5,000 Business Cards	$250.00	5,000 Business Cards	$300.00	5,000 Business Cards	$300.00
10,000 Business Cards	$400.00	10,000 Business Cards	$550.00	10,000 Business Cards	$550.00

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HINTS FOR DESIGNING YOUR BUSINESS CARD

As a rule, a business card is a rectangular piece of semi-compact good quality carton on which your full name (patronymic normally included) together with other necessary information is polygraphically and presentably printed. There are no strict limits in size but, usually, men's business cards are slightly bigger than women's, for example, 90x50 mm and 80x40 mm respectively. A young woman's business card can often be as small as 70x35 mm. It is important, however, not to deviate too far from the standard size for your card not to be bent or trimmed. The basic font requirement is its readability. The name is normally highlighted in an easily readable semi-bold font of a bit larger type size. Sophisticated gothic or ornate fonts are not recommended. Be careful with italics, if you have a rare or a difficult name, or if you want a card in a foreign language.

It is preferable that a card have a plain and clear black inscription printed across the white background. Now publishing houses offer a wide range of colour plastic or even leather card print but the strict conventions of the pragmatic business etiquette do not recommend departing to far from the black-and-white spectrum. It is worthwhile choosing a high quality paper that can have a toned or/and satin finish. Glossy surface, however, is not recommendable. Fanciful and highly coloured cards are still confined to the realm of artists, publishers, commercial travellers, servicers and advertising agents.

Two-sided business cards are very popular in many bilingual countries with the message written on two sides in two different languages. Such practice is not
strictly conventional because the reverse side of a business card has been traditionally reserved for notes. So, if you want to follow the conventions, try to have two one-sided cards rather than one two-sided, if you can. Nevertheless a two-sided business card is perfectly acceptable, provided that the foreign language conventions are respected.

If a business card has a logotype , its colour spectrum must be minutely reproduced. When the card of a Moldovan dealer and his foreign boss do not differ in colour, that makes a good impression and demonstrates a serious status of the partnership. The same consideration applies to the selection of fonts and general stylistic design.
These requirements are also essential for those companies that do not have foreign partners. If logotype colours on different cards belonging to different employees of a company or to the same person do not match, it is unlikely to make a good impression.

Don't forget to update your business cards. Your customers will notice change. It's also important to re-print your business cards once you have made any changes such as phone numbers, email address or street address. You want your customers to keep in touch and having the correct information on your business cards is key.

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White Back

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